Case Studies

Challenge

The client had a growing audience but no consistent visual identity. Every video looked different — thumbnails, intro style, color palette — which hurt brand recognition and click-through rates.

Approach

I audited 30+ videos, identified what was working and what wasn't, then designed a complete visual system: a new intro sequence, a thumbnail template system with 3 variants, a defined color palette and a new editing rhythm tuned for the gaming niche.

Result

Watch time increased significantly within 6 weeks of the rebrand. The channel's click-through rate on thumbnails improved and subscriber growth accelerated. The client now has a system they can execute consistently.

Challenge

An Austrian indie director needed a trailer that could stand alongside studio productions — with none of the budget. The raw footage was beautiful but unstructured, and there was no score or sound design in place.

Approach

I built the trailer structure first from the emotional arc of the story, then selected and licensed music that matched the tone. From there I edited picture, created all sound design from scratch and mixed the final deliverable for cinema and online playback.

Result

The trailer premiered at a film festival in Vienna to strong audience response. It's since been used for the film's press kit and festival submissions across Europe. The director returned for a second project.

Challenge

The brief was clear: build a portfolio that demonstrates the workflow. Showing up with a WordPress site would contradict the pitch. The site itself had to be proof of craft.

Approach

I used Claude Code to scaffold, design and deploy this site from scratch in a single session. Next.js 16, Tailwind, shadcn/ui — everything spec'd in the brief. The build session itself became a case study in AI-assisted creative development.

Result

A live, deployed portfolio on Vercel with a public GitHub repo. Built and shipped in one session. The meta case study documents the full process — prompts, decisions and all.